#Reach
The number of different people who saw a post or an ad. It is not the same as impressions: if one person sees the same ad three times, reach is one and impressions are three.
📖 Digital marketing glossary
Digital marketing words, explained without the jargon.
66 terms you will hear in any meeting with an agency, defined in plain language with examples for businesses. Search for the one you need.
66 terms · browse from A to Z
A
#Ad
A paid piece (text, image or video) shown on Google, social networks or other sites to reach a given audience. You pay per click, per thousand impressions or per result, depending on the platform.
Read more on this topic#Audience
The group of people a campaign or piece of content is aimed at, defined by location, age, interests or behavior. Choosing the right audience is what makes the same ad perform twice as well.
#Marketing automation
Using tools so certain tasks happen on their own: replying to an inquiry, sending a reminder, alerting the salesperson when someone requests a quote. It saves time and keeps contacts from falling through the cracks.
Read more on this topic#Domain authority
An estimate of how much Google trusts a website, based mostly on the number and quality of other sites linking to it. The higher the authority, the easier it is to rank new content.
B
#Backlink
A link from another website to yours. For Google it works like a recommendation: the more reputable sites link to you, the better you rank.
#Branding
Building a company's brand: what it stands for, how it looks, how it speaks and what it wants people to remember. It includes name, logo, colors, tone and the consistency of all of that at every touchpoint.
Read more on this topic#Buyer persona
A detailed description of the ideal customer: who they are, what problem they have, what they look for and how they decide. It helps content and advertising speak to someone specific instead of everyone.
Read more on this topicC
#Call to action
A phrase or button that points to the next step: "Request a quote", "Message us on WhatsApp". Without a clear call, many people read and leave without doing anything.
#Campaign
A set of ads with a defined goal, budget and time frame. A campaign may aim for inquiries, sales, site visits or brand awareness.
#Chatbot
A program that answers messages automatically on WhatsApp, web or social media. Simple ones follow a menu; those using artificial intelligence understand questions written naturally.
Read more on this topic#Click
The action of tapping an ad or a link. In advertising it is the most measured unit and, in many cases, the one you pay for.
#Community manager
The person who manages a brand's social media: plans and publishes content, replies to comments and messages, and looks after the relationship with the community.
Read more on this topic#Evergreen content
Content that stays useful over time (a guide, an explanation, a glossary), unlike news or a promotion. It is the foundation of long-term rankings.
#Conversion
The moment a visitor does what the company hoped for: requests a quote, buys, subscribes or writes on WhatsApp. It is the real measure of whether marketing works.
Read more on this topic#Cost per acquisition (CPA)
How much advertising it takes to get one inquiry or sale. It is calculated by dividing spend by the number of conversions. It is the number business owners care about most.
#Cost per click (CPC)
What you pay each time someone clicks an ad. It varies with the competition for that keyword or audience; in Argentina it can range from cents to several dollars.
#CRM
A system that records every contact and conversation with customers and prospects, so you know where each one stands and never lose a follow-up. At Mejor Digital we use CIEREM.
Read more on this topic#CTR (click-through rate)
The percentage of people who clicked out of everyone who saw the ad or result. A high CTR means the message is attractive to those who see it.
D
#Domain
A website's address, such as mejordigital.com.ar. It is registered for a period and must be renewed; in Argentina .com.ar domains are managed at NIC Argentina.
Read more on this topic#Dropshipping
An online sales model where the store holds no stock: when someone buys, the supplier ships the product directly to the customer.
Read more on this topicE
#Ecommerce
Selling products or services online, through your own store (Tiendanube, WooCommerce, Shopify) or marketplaces such as MercadoLibre.
Read more on this topic#Email marketing
Sending emails to a list of people who agreed to receive them: news, promotions, follow-ups. Done well, it is one of the most profitable channels because the list is yours.
#Sales funnel
The path a person follows from first hearing about the brand to buying: seeing an ad, visiting the page, inquiring, getting follow-up, deciding. It is called a funnel because fewer people remain at each step.
Read more on this topic#Engagement
How much the audience interacts with a brand on social media: likes, comments, shares, saves and messages. It shows whether content sparks real interest, beyond follower counts.
#User experience (UX)
How a person feels when using a website or app: whether they find what they need, whether it loads fast, whether they understand what to do. A poor experience loses sales even when the product is good.
Read more on this topicF
#Full service
An agency that covers every marketing service with one team (advertising, social media, web, content, design, automation) instead of specializing in just one.
Read more on this topicG
#GEO (generative engine optimization)
A set of practices so a brand appears and gets cited in the answers of AI systems such as ChatGPT, Gemini or Perplexity. It is the evolution of SEO for the AI era.
Read more on this topic#Google Ads
Google's advertising platform: ads in search results, on YouTube, in Gmail and across millions of websites. It lets you reach people who are already searching for what you sell.
Read more on this topic#Google Analytics
Google's free tool for measuring what happens on a website: how many visits arrive, from where, which pages they see and what actions they take. It is the basis for knowing whether marketing pays off.
Read more on this topic#Google Business Profile
A company's free listing on Google and Google Maps, with address, hours, photos, reviews and posts. It is key to appearing in local searches such as "marketing agency near me".
Read more on this topicH
#Hashtag
A word or phrase preceded by # that groups posts about a topic on social media. It helps people who do not follow the brand discover the content.
#Hosting
The service that stores a website's files so it is always available online. Slow or unstable hosting hurts speed, experience and rankings.
I
#Visual identity
The visible part of a brand: logo, colors, typefaces, photo and icon style and how they combine. It is what makes a piece recognizable as yours even without the name.
Read more on this topic#Impressions
The number of times an ad, a post or a search result was displayed, regardless of whether anyone clicked. It measures visibility.
#Inbound marketing
A strategy that attracts customers with useful content (guides, articles, videos) instead of interrupting them with ads. People arrive looking for an answer and find the brand.
#Influencer
A person with their own social media audience who recommends products or services. For an SMB, small profiles specific to its area or industry usually work better than big names.
Read more on this topic#Combination mark
A logo in which symbol and text form a single unit and are not used separately. It differs from a wordmark (text only) and a brandmark (symbol only).
Read more on this topicK
#Keyword
A term people type into Google to search for something. Choosing the right keywords defines what content to write and which searches to appear in with ads.
Read more on this topic#KPI (key performance indicator)
A number that sums up whether something is working: inquiries per month, cost per inquiry, sales from the website. A good report has a few clear KPIs, not fifty metrics.
L
#Landing page
A page built for a single action, where people arrive from an ad or a link. It has one message, a form or a WhatsApp button and nothing to distract.
Read more on this topic#Lead
A person who left their details or wrote in with interest in what you sell but has not bought yet. Turning leads into customers depends on follow-up.
#Link building
The work of getting other sites to link to yours: press articles, directories, collaborations. It improves domain authority and rankings.
M
#White label
A service one agency performs for another agency, studio or consultancy, which presents it to its client as its own. It allows offering more services without hiring staff.
Read more on this topic#Marketing as a service
A model in which a company hires marketing as a complete monthly service (team, strategy and execution) instead of buying one-off actions. It is the basis of the MD+ plans.
Read more on this topic#Marketplace
A platform where many sellers offer their products in one place, such as MercadoLibre. It brings traffic and trust in exchange for a commission and head-to-head competition.
Read more on this topic#Meta Ads
Meta's advertising platform: ads on Facebook, Instagram, Messenger and WhatsApp. It is ideal for showing products and services to people based on interests and behavior.
Read more on this topic#MD+ methodology
Mejor Digital's way of working: all-inclusive monthly plans with a complete team and an account lead who proposes and executes actions based on the company's goals, with no long-term contracts.
Read more on this topicN
#Newsletter
A periodic email a brand sends to its subscribers with news, tips or offers. It keeps in touch with people who already showed interest.
P
#Media budget
The budget invested in ads on Google, Meta or other platforms, and the plan for how it is distributed. It is paid directly to the platform; the agency's work is separate.
Read more on this topic#Tracking pixel
A small piece of code installed on a website to record what visitors do, so conversions can be measured and ads shown to them again later.
#Positioning / ranking
The place a website holds in Google results for a search. It is also used for the place a brand occupies in people's minds compared with competitors.
Read more on this topicR
#Rebranding
Renewing a brand: from refreshing the logo to changing name, identity and message. It is done when the brand looks dated or no longer represents what the company is.
Read more on this topic#Remarketing
Showing ads to people who already visited the website or interacted with the brand. It usually performs better because the person already knows you.
#Online reputation
What is said about a company online: Google reviews, social media comments, press mentions. It matters more every year because people, and AI systems too, check it before deciding.
#ROAS
Return on ad spend: how much revenue comes back for every unit of currency spent on ads. A ROAS of 5 means every unit of media spend produced five in sales.
#ROI
Return on investment: the profit obtained relative to everything invested (media, agency, tools). It is how you know whether marketing as a whole brings in more than it costs.
S
#Targeting / segmentation
Dividing the audience into groups by location, age, interests or behavior so each one gets the right message. It is what prevents spending on people who will never buy.
#SEM
Search engine marketing through paid ads, mainly on Google Ads. It complements SEO: one delivers immediate results while you pay, the other builds results that last.
Read more on this topic#SEO
Search engine optimization: the technical and content work so a website appears on Google without paying for ads. It covers speed, structure, copy, links and, increasingly, appearing in AI answers.
Read more on this topic#Storytelling
Telling the brand and its products through stories (of customers, the team, the origins) instead of listing features. Stories are remembered and shared more.
T
#Conversion rate
The percentage of visits that take the desired action (inquire, buy). If 3 out of 100 visits request a quote, the rate is 3%. Improving it is usually cheaper than bringing more visits.
#Tiendanube
An Argentine platform for building online stores, widely used by SMBs and brands across Latin America. Mejor Digital is a certified Tiendanube Specialist.
Read more on this topic#Organic traffic
Visits that reach a website without paid advertising: from Google, social media or links. It is built through content and SEO, and it lasts over time.
Read more on this topicU
#UGC (user-generated content)
Photos, videos and reviews made by customers or creators themselves about a product. It builds more trust than traditional advertising because it feels like a real recommendation.
Read more on this topicW
#WhatsApp Business
The business version of WhatsApp, with a profile, catalog, quick replies and labels. Through its API it connects to a CRM to automate and serve customers at scale.
Read more on this topicWe could not find that term.
Try another word or ask us: we will explain it on WhatsApp.
🤝 So we can do it together
Understanding the words is the first step. The second is having someone to do it for you.
With the MD+ plans you get a complete marketing team for a fixed monthly price with no lock-in. Request the plans and pricing: they reach your inbox in minutes.
