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Branding agency Strategy · Logo · Visual identity · Brand guidelines · Rebranding

Get recognized
before they read your name.

We build brands with strategy: what to say, how to look and how to sound, with guidelines and templates so it looks the same on social media, your website, packaging and every presentation. Part of the MD+ Plan: one monthly fee that also covers all your marketing.

Strategy before aesthetics Files and guidelines in your name No minimum term
Your brand, this week Live
Example: a specialty coffee brand
51assets with the same identity
12templates ready
3 official colors
Unified email signaturesThe whole team, consistent Template
Sales presentation readyA template for the whole team Done
Your name, searched more and moreBrand searches on Google Brand
Brand guidelines updatedNew section: signage Manual
Strategy, identity and templates: your brand, the same everywhere. For illustration
Google Partner Meta Business Partner CIEREM Platinum Partner MercadoLibre certified consultancy Tiendanube Specialist Semrush Agency Partner Bing Ads Partner Google Workspace WooRank Expert Google Partner Meta Business Partner CIEREM Platinum Partner MercadoLibre certified consultancy Tiendanube Specialist Semrush Agency Partner Bing Ads Partner Google Workspace WooRank Expert
Chapter 1 · Your brand today

Having a logo doesn't mean having a brand.

A logo can be made in a week. Getting your brand recognized, conveying who you are and helping you sell every day is another story. Tap what's happening to you today.

Tap the ones that apply to you0/12
You'll see how much room your brand has to work better.
I want you to review my brand

Every one of those details shows when you put all your pieces side by side.

Next: Chapter 2 · One brand, one system
Chapter 2 · One brand, one system

The same brand. Six pieces that look nothing alike.

See how a brand's pieces look without a system, and how they look when they all come from the same guidelines. Tap each piece to see what changes and what we do.

The pieces of “brava”, a sample coffee shopFor illustration

Every supplier used whatever they had at hand.

What your customer sees
Colors in use9
Typefaces5
Logo versions4

Each piece was made by someone different: the brand isn't recognizable from one to the next and looks smaller than it is.

A logo that works at every size

From a profile icon to a sign on the street: a good logo has versions designed for each use.

Without a systemA single version that gets lost when smallWith a systemLogo, icon and positive and negative versions
What we doLogo design with its variants, usage rules and files in every format.

For illustration: “brava” is a brand made up for this example.

Behind a brand like this, six workstreams work together.

Next: Chapter 3 · What we do with your brand
Chapter 3 · What we do with your brand

Six workstreams, one team. From strategy to every piece.

Strategy, naming and tone, visual identity, guidelines, applications and digital brand. We work on them together, because a brand is built when everything speaks the same language. Take a look. And if all you need today is a logo, check out our logo design.

01 · Strategy Brand strategy Before designing, we define who you are.

We get to know your business, your audience and your competitors, and define positioning, value proposition, personality and key messages.

What we do Interviews and competitor analysis Audience and positioning Value proposition Brand personality and attributes Key messages
What you get
Brand platformClear positioning

But every brand starts from a different place.

Next: Chapter 4 · Where to start
Chapter 4 · Where to start

Every brand starts from a different place.

Pick your situation and see what's worth working on first. What you choose is saved for your proposal.

Strategy and positioningPriority Knowing who you're talking to and why they'd choose you.
Logo and visual systemPriority A simple identity you can use on everything.
Social media templatesAdd-on To post from day one.
Naming and tone of voiceAdd-on If you don't have a name yet, or you're not sold on it.
Brand guidelinesAdd-on A short version, with the essentials.
Stationery and presentationsAfter Just what you need to sell.
Packaging and signageAfter When your product needs it.
For a business just starting out, the first step is
Strategy and positioningLogo and visual system

You need a clear brand from day one, without overspending: strategy, a logo and the basics to start selling with a professional image.

Key deliverableStarter brand kit

We start with what pays off most in your case and add pieces as the brand grows.

In every caseYour brand files in every formatGuidelines for your team and suppliersThe brand applied afterwards, within your plan
I want to work on my brand

Indicative: we define it in the diagnosis with your audience, your industry and your goals.

A well-thought-out brand is the start. What matters is what it creates in the people who see it.

Next: Chapter 5 · From brand to sales
Chapter 5 · From brand to sales

A pretty brand isn't enough. It has to help you sell.

We work on your brand so people recognize you, remember you and choose you. And we look after it in every piece, every month.

The journey we work on Included in your plan
They see you: on social media, on the street or in a search01First impressions are made in seconds.
They recognize you: even without reading your name02Colors, shapes and tone repeated everywhere.
They remember you: when they need what you do03A clear brand is remembered; a confusing one isn't.
They trust you: it looks professional and solid04Consistency in every piece, from a post to an invoice.
They choose you: and pay what it's worth05A strong brand supports better prices.
Three moments, one brandSocial media → recognized at a glanceRecognizesSales proposal → taken seriouslyTrustPackaging and store → rememberedRemembers
That's why a brand isn't a logo: it's the sum of everything people see of you.
What most people look at
A pretty logo and nothing elseChanging colors every seasonLoose designs from each supplier
What we measure
Searches for your brandRecognition on social mediaInquiries coming inConsistent piecesProduction timeAligned suppliers
We also track
Brand mentionsNew followersDirect visits to the websiteApproved piecesEngagement rate
Branded pieces, by channelReport · sample
Social media38%
Website and presentations27%
Stationery and packaging20%
Ads15%

Every month you get a report with what was designed, how the brand was used and what we propose to add.

Achieving all that takes more than a logo.

Next: Chapter 6 · Why a team
Chapter 6 · Why a team

A logo isn't a brand. A system is.

Many businesses have a logo someone made years ago, and every new piece is designed from scratch. A strong brand needs strategy, identity, guidelines and a team that applies it the same way everywhere.

On your ownA free­lancerMejor Digital
Strategy and positioning NoSometimesIncluded
Logo and complete visual system SometimesYesIncluded
Brand guidelines NoSometimesIncluded
Tone of voice and messages NoNoIncluded
Templates for social media and presentations SometimesSometimesIncluded
Application on web, packaging and stationery NoSometimesIncluded
The brand applied month after month NoNoIncluded
Social media, web and advertising in the same plan NoNoIncluded
YesSometimesNo
What changes with us
Eight differences you'll notice in your brand.
Strategy before aesthetics First we define what your brand needs to convey.
A system, not a logo Colors, typefaces and resources that work together.
Clear guidelines Simple rules for your team and suppliers.
Templates ready Social media, presentations and documents ready to use.
Consistency everywhere From a post to an invoice, the brand looks the same.
Files in your name Logo and pieces in every format. They're yours.
Ongoing application The brand keeps being applied every month in your plan.
A team that looks after it Strategists, designers and copywriters, with one account lead.

Here we're talking about your brand. But your plan can take care of all your marketing.

Next: Chapter 7 · All included
Chapter 7 · All included

Your brand is the focus. Your MD+ plan takes care of everything else.

Your brand is part of the MD+ Methodology: a full team, one monthly fee and every service included. This month, strategy and the logo; next month, guidelines, templates and the social media launch. No new quotes.

See the full MD+ Methodology →
Branding Brand strategy Audience, proposition and personality
Branding Logo and visual system Palette, typefaces and icons
Branding Tone of voice How your brand speaks
Also included Inventory of existing pieces What needs updating

For illustration: each month's mix is defined with you, based on your goals and your plan's volume.

01 · MD+ Analyze Your business, your competitors and your numbers.
02 · MD+ Define Priorities, stages and each month's mix.
03 · MD+ Detect Opportunities spotted before they become emergencies.
04 · MD+ Execute The whole team, measured and reported.
All 15 services, included in every plan · in black, the ones on this page
StrategyGoogle AdsMeta, TikTok and LinkedIn AdsSocial mediaDesign and brandingWebsites and landing pagesEcommerceMercadoLibreSEO and contentEmail marketingCRMFunnelsAutomationAIDigital transformation
One-off One project per month, like a logo or a batch of pieces.
Starter One ongoing workstream, like your brand and its pieces, plus the odd extra request.
Most popular Plus Brand, social media, web and advertising in parallel, with CRM. Enough for most businesses.
Special projects Intensive For special projects: several brands or launches at once.

Every plan has the same team and all the services: what changes is the monthly workload. No minimum term. Printing, paid font licenses, trademark registration with INPI (Argentina) and ad spend are handled separately.

Get plans and pricing

What happens after you fill in the form? Here's what your first 90 days look like.

Next: Chapter 8 · How we start
Chapter 8 · How we start

Your first 90 days. No surprises.

You know what happens at every stage, what we do and what you see. Walk through the timeline.

Brand sketches and color palettes on the work table
From diagnosis to first sketches
Day 1 Welcome

We start with a meeting to get to know your business, your story and where you want to take your brand.

What we do Discovery meeting with youInventory of the pieces you already haveWe introduce you to your account lead
What you see One account lead and one communication channelNothing complicated to prepare

Timelines depend on the scope of the brand and the chosen plan; in the discovery meeting we give you a realistic picture.

Behind every identity there's a team with more than ten years of growing brands.

Next: Chapter 9 · Who we are
Meet us in 4 minutes
Chapter 9 · Who we are

Strategists, designers and copywriters who look after your brand as if it were their own.

We are Mejor Digital, a digital marketing agency based in Nordelta, Buenos Aires. Pablo Rodriguez (Founder & Director) and Romina Valladolid (Founder & Creative Director) lead the team that creates, organizes and looks after the brands of SMBs, startups and companies in Argentina and the region. #HayEquipo

2015growing brands
15disciplines in one team
9certifications
AR·USNordelta and Miami
Real case · Furniture and home decor It changed its name, launched its new identity and went out to sell with every channel aligned.

A brand that had outgrown its own name. We did the full rebrand, built and ran its store with a wholesale sales page, and added SEO content, social media, email and Google and Meta campaigns, all the way to a sales event promoted on every channel.

Full rebrand
Visual identity
Online store
Wholesale page
SEO content
Social media
Email marketing
Google and Meta campaigns
What our clients say
Don't take our word for it.
+140brands supported
+10years growing brands
7countries with active accounts
Menswear
The whole branding process was new to me. I'm starting from scratch and the team is always there for me. Thank you for all the help and constant support.
Thorvald
1 / 6

Still have questions? These are the ones we get asked most.

Next: Frequently asked questions
Branding, identity and MD+ Plan

Frequently asked questions

Can't find your answer? Message us and a real person from the team will reply.

Ask us on WhatsApp

Brand strategy, naming and tone of voice when needed, a complete visual identity, brand guidelines, applications on stationery, packaging and presentations, and the brand applied on social media and the web. All within your MD+ Plan.

Chapter 10 · Your turn

Tell us about your brand and we'll send you plans and pricing.

Color wheels, palettes and sketches on a branding work table
Plans, pricing and terms, straight to your inbox.
01You fill in the form (it takes less than a minute).
02We email you how we work, our plans and pricing.
03You sign up directly, or we book a discovery meeting.
No minimum termFiles in your nameGuidelines includedOne account lead
I'd rather message on WhatsApp
Get plans and pricing
Less than a minute. No commitment, no minimum term.
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