You are looking for a Digital Marketing Agency because…
Are you ready to take off?

It is increasingly common to hear the term “digital marketing” or “online marketing.” Many think that this concept covers only social networks, but in reality, it covers much more. In this note, Best Digital tells you what digital marketing is.

There is no doubt regarding the usefulness or efficiency of marketing, that is why he has advanced so much in recent years, taking his practice to digital media.

But what is digital marketing? Is any action we do with our brand on the Internet considered part of this world? What are the best strategies?

When we talk about increasing our sales, reaching more people, strengthening positioning and creating a strong brand that stands out, digital marketing offers us many tools to achieve our goals.

Creativity is very important in digital marketing: you have to think of ways to create entertaining content for the public.

As long as we have a digital marketing plan with strategies that help us fulfill them.

A strategy must contemplate all relevant spaces where the public or audience of the brand interacts, thus seeking to influence perceptions and opinions, improving the brand image and position in search engines and, ultimately, analyzing the information obtained through statistics.

A digital strategy will help define business and communication objectives, identify the ideal channels to position yourself, reach the customer and generate conversions.

Benefits of having a digital strategy

Without a digital marketing plan that has strategies, your brand will not have a north and you will feel lost in any action you do in digital.

This is some of what you will achieve by developing an effective strategy:

Your brand will become visible: Digital marketing is necessary for any company or project that wants to be recognized. Consumers are very demanding and, if you don’t have an online presence, your audience may not trust you and choose the competition.
Use useful tools: Thanks to a strategy, you will be able to know what tools and how to use them in the correct way to boost your business. The combination of graphic design and digital marketing tools are necessary.
Attract and retain customers: One of the main advantages of digital marketing is that it allows you to attract new customers, reach a wider audience and retain those who have already consumed your brand. This way you can generate a loyal community.
Opportunity to correct mistakes: Seeing the results of a marketing plan allows us to see those weak points and direct the strategy in a different way.
It allows you to optimize your budget: If you are an entrepreneur and you do not have a lot of money to invest, having a strategy will help you see what to invest it in.

Once we understand what Digital Marketing is, the next step is to become familiar with the best known concepts in this area.

At Better Digital we take care of everything from the development of social networks to the creation of an online store.

Our digital agency explains what it means:

SEO: Search Engine Optimization is the optimization of your website so that it is understood by the main search engines, such as Google.
CTA: The “Calls to Action” -Call To Action- or CTAs, are the buttons or calls that invite users to perform the action we have in mind and thus guide them through the sales funnel. One of them can be “Sign up for our newsletter and get a 10% discount” or “Comment what is your favorite product”
Conversion: It is any action that we expect our audience to execute, in order to direct them to the end of the funnel. Learn more about conversions in digital marketing with our note.
Landing Page: They are lead capture pages, their objective is to collect relevant information from users. Look at all the characteristics that a landing page should meet.
Leads: They are business opportunities, that is, contacts obtained through an Inbound Marketing strategy.
Sales funnel or funnel: It is a concept that represents the stages that a user goes through before becoming a customer of a brand.
Segment: Spread a message to a portion of the audience that has very specific characteristics. Do you know what psychographic segmentation is?
Engagement: Level of commitment and emotional connection that customers have with our product, service or brand. In this note we explain how to generate engagement in social networks.

If you want to take your brand to the digital world, we recommend hiring the services of a digital marketing agency.

In our digital agency we take care of making an efficient marketing plan. We design personalized strategies for each brand or company and put them into action.

Organize time and strategy: We know how to carry out a correct structure of the strategy and the time required to carry it out.
Knowledge of tools: The professionals of our agency know and know how to use different tools that allow to know the ROI -Return on investment- of an online marketing strategy or to know what are all the resources that can be used in digital media.
Experience with other clients: We already carry out more than one digital marketing plan for other brands, so we already know the different techniques and expected results. While each brand is different, there are steps you can take to develop an effective strategy.
Authenticity: We are a team made up of marketing, advertising and graphic design professionals. We keep up to date on what is being talked about in the market and the latest trends. What will allow a brand to be original and stand out.

Have you ever heard of Google Partner certifications?

It is a certification program created by Google, in which digital agencies can validate skills and knowledge.

Having certifications is very important, since they were created to demonstrate the effectiveness of the Agency.

We implement digital marketing tactics so that your brand’s website appears on Google.

Google Partners acts as a seal of approval for those who can create impactful and profitable strategies.

The Digital Marketing Agency stands out among its competitors for promoting the continued growth of a brand. In addition to providing personalized attention to each case, Mejor Digital is one of the most consulted by those looking for web solutions.

Marketing agency recommended by Google, El Cronista.

Requirements that an agency must meet to be validated by Google:

Certification: To obtain a certification for Google products, the administrator of the company account must pass the corresponding certification assessment.
Investment: The agency must have a minimum total investment of USD 10,000 (or the equivalent in pesos) in Google ads during the last 3 months in a row. This is to demonstrate that the company has an adequate level of activity.
Performance – Agency must demonstrate strong overall growth, earn significant Google Ads Advertising revenue, maintain current customer base, and drive growth.

The digital world is something new for many people who are thinking of taking their brand to digital. There are an infinity of concepts that you have to know how to handle, therefore, we recommend you request the services and advice of our certified digital marketing agency: Mejor Digital.

We are here to help you in the development of your brand, from the creation of an innovative visual identity, to the development and implementation of strategies that will enhance your business 100%.

Get in touch with us so that we can put together the perfect strategy for your brand.

Mejor Digital >> Marketing & Design
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